João Kwanza
Founder of VARJIX · Luanda, Angola 🇦🇴

From selling water in Golf 2 to building the financial infrastructure of the emerging world.

I'm João Kwanza. I'm building VARJIX so anyone — from the streets where I learned to sell — can own their own trading platform and a real fintech business.

Launch your platform free → My story

My story

I was born in Golf 2, a poor neighbourhood in Luanda — in the house of my father's uncle, because my parents didn't even own a home. They were street vendors who worked relentlessly so we'd never go hungry. From them, I learned how to sell.

In 2017 a YouTube video — "só não é rico quem não quer" — rewired me. I read Rich Dad Poor Dad, Think and Grow Rich, I Will Teach You To Be Rich in one sleepless night, and wrote a promise to God: I would build wealth honestly.

I started with about $2. Ice cream. Then flavoured water. Then drinking water in a neighbourhood where water isn't on tap. I failed — a beauty salon, a fish-trading venture — and hit rock bottom. I cried.

No matter how much you invest in another man's house, the house stays his. I had to OWN something that scales.

So in 2025 I taught myself to code. I built a trading platform on Deriv, then realised the model only scales to billions if anyone can own one — fully automated, fully white-label, in seconds. That is VARJIX.

What I'm building

VARJIX is white-label trading infrastructure — the "Shopify for trading platforms." Anyone launches their own fully-branded trading platform on Deriv in ~30 seconds: no code, no broker licence, free to start, earning a share of the markup.

My vision: millions across Africa, LATAM and Asia owning their own trading businesses — wealth that circulates locally and lifts whole communities.

See VARJIX → Creator Program

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